Lets have a look at how they use their social media platforms:
Topdeck uses Facebook to connect with past, current and potential customers by posting blogs of locations they supply tours to, travel related memes, links to their tours and videos. If you're asking yourself what is a meme (this pretty much does confirm that you have been living under a rock) it is a image, video, piece of text etc that is typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations. They also try and relate to their target demographic with the tone they use to write their posts. They have 382,979 people that like their page on Facebook and 377,835 people who follow the page. This shows that at least 5,000 people have un-followed the page as their posts may have been too frequent or do not interest them.
It's a great way to advertise locations to potential customers to travel to on their tours or stir up emotions from previous customers to book their next holiday through them. The fact that they respond to comments on their posts shows they engage with their followers responses to their content rather than just post content which is good.
Another good tactic Topdeck uses to engage with their followers is by posting travel related memes. This is a great way to gain exposure on Facebook as 74 people have shared the post, 284 have commented (usually tagging their friends which means there is more reach) and 1.3k people have reacted to the post above. When people engage with a post it will show up in their Facebook friends news feed which means greater reach for Topdeck. There is a chance that the post will go organically viral which means that Topdeck haven't had to pay to promote the post for it to appear in many peoples news feeds.
They promote tours that they offer on their page which do get positive responses on the posts from past customers as you can see above. Once again they have responded to the customer on the post which is great to see that they go engage with their followers. Having "Tag a mate who would love it!" is a great way to entice potential customers to sign up for a tour or look on their website to see what other tours are available.
Topdeck also posts videos on facebook that prompt you to tag a friend. This is an effective method of advertisement as it has a greater change of going organically viral. This post itself has 223k views, 33 shares, 646 likes and over 7,300 comments. The post also advertises Italy which is a destination they offer tours for.
INSTAGRAM
Like Facebook they also use Instagram to share memes to relate to their demographic to their 122k followers. Of course they are travel related as that is the industry that Topdeck is in.
Topdeck also share photos on their Instagram that people have shared on their Instagram's whilst on a Topdeck trip. This is a great way to advertise their trips and encourages people to share that they took this photo whilst on a Topdeck tour so others may be inspired to do the same trip.
They use Pinterest to 'inspire' travellers. This includes having boards for ideas of things to have in your bag and 'travel hacks' to make travelling easier. They also have boards dedicated to countries they offer tours to. They don't seem to be that active on Pinterest which could be where they are missing out on a potential platform to connect with new customers.
GOOGLE+
Okay let's be honest Google+ is pretty much a dead social media platform but I thought I'd include it on here anyway. They haven't made a post on there since May 28 2016 which even I'm surprised they used it for this long. They didn't have a lot of engagement with the two most recent posts which could be a main reason they stopped using this platform.
There doesn't seem to be much engagement on their posts on Twitter from their 19.2k followers. They use it the same as Facebook: share links to their tours, links to their blogposts or attempt to create viral tweets. Instead of using memes they either use a GIF or just post the text in the tweet rather than use it in photo form.
Their tweet with the most engagement out of the five most recent tweets was their photo of the Trevi fountain where they were encouraging their followers to retweet it so they will return to Rome. The post didn't receive a lot of engagement which asks the question... What could they do better? It may just be that their target demographic of 18 - 30 somethings are not using Twitter as a social media platform which is why their posts are not having much engagement.
YOUTUBE
Whilst Youtube could be a great platform for them to promote their tours and show how amazing their destinations are they don't seem to use Youtube that much. They have only posted six videos in the last six months promoting a new location each time.
They have 1.6k subscribers and their most current video only received 204 views. They could potentially increase the amount of subscribers and viewers by promoting their Youtube channel more on their social media accounts (e.g. Snapchat, Instagram and Facebook as that's what their target demographic mainly use) or even collaborate with Youtube influencers to promote their brand to in turn potentially gain more subscribers.
SNAPCHAT
I often take a day just to walk around looking for street art as well, appreciate all the information. Rental24h
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