How to build up a following on Facebook

Want to grow your Facebook page? You've come to the right place. Here are some tips to help you grow your following and engage with users.

1. Create High-Quality Shareable Content
When you post content that connects with your current following they may share the post on their timeline or tag others in the post. This allows many other people to see and interact with that post which can lead to them liking your page. The more content that people engage with the more likely your Facebook following will grow.

2. Invite Your Facebook Friends To The Page
Inviting your friends to follow your Facebook page is a free method of advertising. When your friends like your business page and see your content they may then recommend the content to their friends. You can even ask your friends to suggest the page to their friends.

3. Promote Through Correspondence To Like Your Facebook Page
Whether it's your email, business card or letter you can use that to promote the page. If you use email marketing then you should use that platform to let your subscribers know about your Facebook page. As the subscribers already know and trust you there is a high chance they will like the page.

You can include a direct request to like your page such as "Please stop by and like our Facebook page to get more great tips and information". You can also include a link to the page in your email signature.

4. Promote The Facebook Page
Using Facebook advertising is a great way to build up a following on Facebook. You can use the advertising tool to target a specific audience which will hopefully engage people that are interested in your content.

5. Redirect Traffic
If you use other social media platforms like Instagram, Twitter or Snapchat use those platforms to promote others to follow your Facebook page. The more social media platforms people follow, the more opportunity there is for them to engage with your content.

6. Engage With Your Followers
Most people think that social media just for creating content that other consume. People react to posts by commenting on it and most users will ignore those comments or just click like. If you begin to respond to these comments then it instils loyalty in your followers. This means they are more inclined to promote the page and continue following the content.

7. Connect With Other Page Managers
You should make a connection with other Page admins who have a similar demographic to yours and cross promote with each other. By cross promoting, both pages will benefit from the engagement of others who do not follow the other page.

8. Comment (Thoughtfully) On Other Pages As Your Page
Commenting on other pages where your target audience is already having conversations is a great way to get more exposure for your page.

9. Run A Competition
Even though it does cost some money to run a competition as you need to provide a prize it is a good way to promote your page. You can also make the criteria that they need to like your page, comment on the post, like the post and/or share the post for their entry to be valid. This increases your reach of the post and the likelihood of gaining new followers.